Why We Exist

About us


Our Mission

At iluk, we’re on a mission to build a community of the next generation of entrepreneurs in the beauty and hair industry. We believe anyone can be an entrepreneur with the right tools. We created iluk PRO, an affordable online booking and client management software, to empower beauty and hair professionals to take their mobile businesses to the next level by giving them an easy way to receive bookings, manage appointments and maintain client relationships. As entrepreneurs ourselves, we know how important it is to save time. Leave the admin to us so you can focus on what matters: your clients and the services you provide.

We are super passionate about what we do and what we are building. Come join us!


Our story

The story of iluk begins with a failed bikini wax.

Endlessly busy with work, co-founder Karine had only a few minutes to hide in a bathroom stall between meetings at her consulting firm to find a last-minute appointment. Knowing only a few of the nearby salons and pressed for time, she called around to see if someone could pencil her in during her limited availability.

Everyone was booked.

She returned to her desk frustrated, knowing that some salon out there MUST have a free slot that fit her schedule. If only she knew where. If only she could book an appointment discreetly on her phone during her meeting instead of having to call around through hushed whispers in a bathroom stall. She decided that booking personal-care appointments shouldn’t be this difficult and if a service to solve this problem didn’t yet exist, then she would have to build it herself! The idea for iluk began to take shape.

To bring this idea to life, Karine enlisted her best friend Stacey and tech extraordinaire Mayur. They decided to embark on the adventure of building the first app to book last-minute appointments at top-rated salons and barbershops in Canada, launching the iluk app in December 2019 with several dozen amazing salon partners in Toronto and Montreal.

When COVID-19 emerged a few months later forcing salons and barbershops to close their doors, the team realized that the increasing demand for at-home services presented a great opportunity for iluk to pivot and focus on helping mobile beauty and hair professionals grow their businesses. In February 2021, iluk complemented its booking app and marketplace with the launch of iluk PRO, a SaaS platform for mobile beauty professionals to manage their clients, appointments and bookings online.

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